Driven by Ambition. Backed by Expertise.
We guide dedicated players toward long-term success with strategic career management and trusted support every step of the way.
Unlock your potential with a trusted hockey advisor
We specialize in guiding ambitious athletes through every stage of their hockey careers. From strategic planning and contract negotiations to personal development and long-term career growth, we provide the expertise and support needed to maximize your potential. With SPHockey, your talent is matched with dedicated representation, ensuring you achieve success both on and off the ice.
About Us
The Player at the Center of Every Decision
Guided by Simon and his growing European network, SPHockey provides player-focused representation with strategic insight, honest communication, and tailored support. Based on the Swedish west coast, we help ambitious athletes take the next step in their careers.
15
Clients
50+
Club connections
Our Services
From Guidance to Performance
At SPHockey Agency, we provide a full-service approach for every player. From career guidance and contract negotiations to personalized preseason training programs, we are your trusted partner every step of the way. Our goal is to give you everything you need to focus on your game and reach your full potential, on and off the ice.
Player Development
We provide tailored guidance to help players reach their full potential, both on and off the ice. From skill enhancement to mental preparation, we focus on every aspect of performance.
Contract Negotiation
Our team ensures you get the best possible terms, leveraging deep industry knowledge and strong relationships with clubs and organizations worldwide.
Career Planning
We help map out your career path, offering strategic advice to maximize opportunities, transitions, and long-term success in professional hockey.
Branding
We help players build and manage their personal brand, creating opportunities for sponsorships, media presence, and lasting recognition in the hockey world.
What Our Clients Say
Hear directly from the players who trust us to guide their careers on and off the ice.
”SPHockey has been more than just my agent, they’re a true partner. From career guidance to preseason training.”
Jesse Lottonen
EC Lauterbach 2012, Germany
Hockey agent born in Sweden
SPHockey provides a modern, professional, and player-focused approach to career management. With deep roots in Scandinavian hockey culture and a growing network across Europe and North America, we represent ambitious athletes looking to take the next step in their careers.
Our agency combines strategic guidance with personal support, ensuring every player receives tailored advice on development, contracts, transfers, and long-term planning. From negotiating opportunities with clubs to managing the details that shape a player’s everyday life, we work with precision, transparency, and dedication.
Being based in Sweden gives us a unique advantage: a close connection to one of the world’s strongest hockey environments. We understand the demands of international leagues, and the importance of building a sustainable career both on and off the ice. Since we do not possess an agent license in Sweden, we do not operate within Swedish elite hockey. We are, however, pleased to assist you with opportunities abroad or in leagues in Sweden that do not require a license.
Whether you are aiming for European leagues or exploring opportunities overseas, SPHockey Agency stands beside you with expertise, integrity, and a clear commitment – the player always comes first.